Insightera Completes a $6.5M Series A to Power Real-time B2B Personalization with Machine-Learning
Insightera expands its reach to meet the changing landscape of modern digital marketing to optimize spend and accelerate customer acquisition.
SAN MATEO, CALIFORNIA–(Marketwire – June 27, 2013) -
Insightera, the first learning B2B personalization platform secured $6.5 million in venture capital funding to add real-time targeting and machine learning to the marketing mix. This round of funding reinforces Insightera’s solution for the resounding shift in the industry, where digital marketing channels become the primary battlefield for customer acquisition. Lightspeed Venture Partners and Opus Capital as well as existing seed investor Glilot Capital, have rallied behind Insightera’s platform with funding.
Insightera boosts conversion rates and accelerates customer acquisition by engaging inbound prospects in real-time, based on digital body language and customer journey. This supports marketers’ content strategy by automatically learning what prospects want to see, even while they are anonymous. With Insightera, marketers auto-engage their most valuable visitors with the best-matched content.
“With the proliferation of data sources and digital touch-points the marketing playbook is changing,” said Mickey Alon, Insightera CEO and Co-founder. “Insightera harnesses CRM data and digital body language, turning insight into action in real-time, accelerating customer acquisition”
“We actively seek out companies developing innovative technologies,” said Dan Avida, General Partner at Opus Capital. “Insightera’s technology provides great value to its users by optimizing the communication with website visitors, leading to a significant increase in conversion metrics.”
David Gussarski, Partner at LightSpeed Venture Partners added: “The recent acquisitions of ExactTarget, Eloqua as well as Marketo’s successful IPO prove that marketing technology is key for accelerated growth. We believe Insightera’s real-time technology will push digital marketing to the next phase.”
Insightera’s new board of directors will include David Gussarski, Dan Avida and Arik Kleinstein.