Multiply Revenue with Personalization
There are prospects on your site right now thanks to your targeted B2B marketing strategies. They are from a variety of industries and locations and are sifting through your content to make decisions. Don’t just sit there, wishing and hoping that they will find the right content to support their decision process. Be proactive and usher them along the right path to conversion with personalized content. Its all about ROI, and right now you’re just skimming the surface of your marketing strategy potential.
Personalization works and here’s why:
- Identifying anonymous prospects can convert them to qualified leads and future revenue
- Account-based marketing targets specific companies with relevant, coercive messaging
- Personalized content yields higher engagement and in turn, higher returns
Segment & Personalize Based on:
Insightera’s sales intelligence tells you who is visiting your site, while allowing you to segment and personalize your website based on organization, industry, and Fortune 1000. Have a really big fish you want to land? Here is your chance to give them a personalized onsite experience.
It is proven that delivering targeted, personalized messages based on geography increases conversions. Localization and language are key in today’s global market. Insightera segments your online prospects based on geography–whether it be country, state, city, or zip code–and then delivers your local, targeted message onsite in real-time.
Harness the rich digital behavior data on your visitors to create meaningful, personalized website experiences for your anonymous prospects. Let’s say you have a visitor who is reading a datasheet on your new hardware product. Offer them a related case study on that product, or if they are more advanced in the buying cycle and on their 4th visit, offer them a free consultation on the hardware.
Personalized Content, Higher Conversions
Your Content: Reused, Repurposed and Revenue Raising
Resurrect your content to do what it was intended to do – educate and advance your prospects in the sales cycle. Insightera helps you discover the power of your existing assets by presenting them to relevant prospects at the right time – real-time. Remember that case study about a client from the health industry? It is a golden nugget waiting to propel a like-minded segment of visitors through the conversion door. What about the smart video you made last year? Why should it hide in your archives? Bring it to life and nuture your future customers for improved conversions with Insightera’s Personalization Solution.
Any CMS. Any Content. Zero IT.
There’s no “catch”. Insightera compliments your current efforts and works right alongside any CMS. Setting up campaigns is a breeze and doesn’t require you to revamp your entire marketing strategy. Simply copy and paste a tag into your source code and you’re ready to go. Forget the long IT sessions. No APIs. Tutorials are unnecessary. It’s that easy.
Start Personalizing in 60 Seconds
Modern marketers are rich in creativity and strategy but poor in extra time! That’s why Insightera’s personalization solution was created to complement your existing marketing strategies, not clog up your schedule with messy, uber-technical implementation. Insightera campaigns can be set up and running in under a minute. Re-use your existing content and campaigns to increase their ROI by presenting your assets to the right prospects at the right time.