Get more bang for your marketing buck
You’ve invested in press releases and blog posts, and created an impressive collection of case studies, white papers and other content to educate your prospects. Presenting relevant content to your online prospects will qualify the hottest opportunities, convert more qualified leads and advance them in your sales cycle.
How can you maximize the ROI of your existing marketing assets? How can you increase the chances they actually read your content?
By adapting your message to your prospects’ industry and phase in the sales cycle, and leveraging their attention — while they’re still on your website.
Insightera’s real-time personalization platform will:
- Identify online prospects’ location, industry and behavior, segmenting them in real-time
- Target and present existing case studies, videos and white papers to relevant prospects based on their industry and stage in the sales cycle
- Leverage your content to qualify incoming prospects and create more sales-qualified leads (SQLs)
Target content to advance prospects in the sales process
Potential prospects who come to your website may not be sales-ready, but they’re already taking some steps in the sales process and showing active interest. They are learning more about the technological space and evaluating and comparing your solution against the competition.
If you could target the right content to the right prospects automatically, providing content relevant to their industry, location and behavior you would capture their attention and advance them to the next level of engagement.
You already have all the material: killer case studies, compelling white papers, product reviews, videos and analyst reports. Used correctly, your content can become a revenue generator.
Maximize ROI on your existing marketing assets
Leverage your existing marketing content to educate prospects and generate qualified leads:
- Understand your inbound prospects: Find out who they are and where they are in the sales process, preventing premature engagement before the prospect is sales-ready
- Auto-engage with relevant content: Target personalized messages to the right prospects, accelerating engagement
- Optimize the ROI on existing assets: Make the most out of current marketing content; find out what’s effective, and what needs repurposing.
