Personalization: Engage Your Anonymous Visitors
On average, modern marketers delegate 42% of their budgets on bringing new prospects to their site. Without personalization you leave these valuable new visitors fending for themselves to discover relevant content in order to propel themselves in the marketing funnel. Personalization enchants these expensive and anonymous prospects with the most relevant content according to their industry, location and digital behavior. Engage the whole funnel and make the most of your marketing spend with Insightera.
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Segment Your Prospects Based on:
Organization
Ever wonder which companies visit your website? Insightera’s sales intelligence tells you who is visiting your site, while allowing you to segment and personalize your website based on organization. Have a really big fish you want to land? Here is your chance to give them a personalized onsite experience.
Location
It is proven that delivering targeted, personalized messages based on geography increases conversions. Insightera segments your online prospects based on geography–whether it be country, state, city, or zip code–and then delivers your local, targeted message onsite in real-time.
Digital Behavior
There is so much rich data available about your website visitors and their digital behavior: visit count, visit duration, pages visited, referral site, search term and more. Harness this information to create meaningful, personalized website experiences for your anonymous prospects.
Discover Your Content
Personalization reveals the untapped power that your content holds. Insightera’s personalization solution activates engagement with real-time relevancy and delivers your content to the right audience, even when they’re anonymous. You already have prospects and content, Insightera’s platform provides the speed and relevance to marry these assets to maximize your content’s ROI.
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Any CMS. Any Content. Zero IT.
There’s no “catch”. Insightera compliments your current efforts and works right alongside any CMS. Setting up campaigns is a breeze and doesn’t require you to revamp your entire marketing strategy. Simply copy and paste a tag into your source code and you’re ready to go. Forget the long IT sessions. No APIs. Tutorials are unnecessary. It’s that easy.
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Auto-Tune Amplifies Your Efforts
Auto-Tune automatically runs the highest converting personalization campaigns on your website, with no manual adjustment necessary. This takes the guesswork out of website optimization and ensures that your top-funnel prospects are presented with the most engaging, relevant content for their needs. Use this same intelligence for email and PPC campaigns with personalized landing pages. Auto-Tune guarantees that the highest converting version is always presented.
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Account-Based Marketing
B2P Rules Personalization
With Insightera’s platform, you can quickly ascertain based on digital behavior, which prospects are “hot”. Then easily segment and target these visitors with a personalized message based on content you already have. B2B personalization is really B2P – Business to People. People make business decisions, it’s people that you’re targeting, and each person is unique.
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Real-time Analysis
Prospects give you just a short window of time for engagement. That’s why we’re all about real-time action, and our real-time dashboard is a marketer’s playground. Because we deliver personalized onsite campaigns in real-time, we show our users the rich visitor data in real-time as well.
Sales Intelligence
Woo your Sales Team with our fine-grained Sales intelligence! In addition to knowing which companies are visiting your site, Insightera also provides their visit count, visit duration, pages visited, referral site, and search term. This makes your live interactions with prospects more intuitive.
Smarter Analytics
Go above and beyond standard analytics tools with Insightera. Want to see how a certain industry behaves onsite? Create segments based on industry, location, company, digital behavior and more, to then gain insight on how these segments interact with your brand’s website.
Start Personalizing in 60 Seconds
Modern marketers are rich in creativity and strategy but poor in extra time! That’s why Insightera’s personalization solution was created to complement your existing marketing strategies, not clog up your schedule with messy, uber-technical implementation. Insightera campaigns can be set up and running in under a minute. Re-use your existing content and campaigns to increase their ROI by presenting your assets to the right prospects at the right time.
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Sales Intelligence On-the-Go
What if you could know in real-time when your hot prospects are on your site? What would you do differently? How would Sales follow up? Our industry-changing Mobile App provides on-the-go Sales Intelligence and a platform for efficient account-based marketing. View which organizations are visiting your website, determine when predefined leads return and set up email alerts when specific organizations are onsite. Share this pertinent information with key players on your team with our easy share feature and strike while the iron is hot.
