Engage in Real-time to Convert
On average, modern marketers delegate 42% of their budgets on bringing new prospects to their site. Without personalization you leave these valuable new visitors fending for themselves to discover relevant content and propel themselves forward in the marketing funnel. Personalization enchants these highly desirable and anonymous prospects with the most relevant content according to their industry, location and digital behavior. Engage the whole funnel and make the most of your marketing spend with Insightera.
- Content-based targeting – powered by CRM data
- A/B testing + auto-tuning
- Any CMS, any content, zero IT
Content Recommendation Engine
Delivering Relevant Content in Real-time
Using Insightera’s Content Recommendation Engine, B2B marketers can display their best performing and most relevant content to online visitors based on the visitor’s company, industry and actual behavior – even if they’re anonymous. Insightera harnesses machine learning algorithms and big data analytics to automatically map content and recommend what B2B visitors are most likely to be interested in. If you like the way Amazon knows what you’re interested in, you’ll love how Insightera recommends the content your prospects are interested in – automatically.
Targeted Ads for Hot Accounts
Frustrated that your ads are reaching no one yet costing a fortune? With Insightera, your Google Analytics will be amped up with firmographic data, named-account lists, and your customized segments. Company-Targeted Advertising enables you to use this new enriched data to then retarget your prospect with personalized ads. You can eliminate waste in online display ad spending by presenting personalized ads exclusively to target companies or industries, reaching key decision makers from your hottest leads.
Big Data & Predictive Analytics
Boost Nurturing Effectiveness
Insightera utilizes big data analytics and machine learning to provide predictive content recommendations based on user profile and behavior. It classifies by behavioral data and finds optimal lead behavior / content combinations to create personalized email and social nurturing campaigns that facilitate superior engagements.
Higher Conversions, Richer Data
Insightera Forms append the important company profiling information, while keeping to a user-friendly form with fewer fields– perfect for higher conversions. Insightera Forms allow for superior lead processing by providing richer data on each prospect; they also standardize company data for better CRM. Want fewer fields for different visitors? Or blind forms for others? Insightera Forms have dynamic form fields and blind form capabilities that will take your form conversions to the next level.
Boost Your Content ROI
Discover your top performing content and gain powerful insight with our Content Analytics tool. With no extra work on your part, Insightera monitors, analyzes, experiments, and learns which content is top performing, and for whom. When a prospect converts to a sales qualified lead, Insightera attributes your content to that prospect’s firmographics. The content attribution is automatically pushed to your marketing automation and CRM so that you can optimize your targeted content. Boost the ROI on your existing marketing content by finding out what’s effective and what needs repurposing.
Close More Deals. Faster.
Enrich your analytics, CRM, and marketing automation applications with targeted firmographic information for every visitor, lead, and customer. Leverage Insightera’s data enrichment services to create B2B-oriented analytical dashboards in Google Analytics, trigger email campaigns in Marketo or Eloqua, and enhance lead flow and sales intelligence in your CRM system. Create full-funnel reporting based on Insightera’s ability to provide end-to-end funnel data from campaign source through onsite behavior and opportunity status.
Mobile Sales Intelligence
What if you could know in real-time when your hot prospects are on your site? What would you do differently? How would Sales follow up? Our industry-changing mobile app provides on-the-go Sales Intelligence and a platform for efficient account-based marketing. View which organizations are visiting your website, determine when predefined leads return and set up email alerts when specific organizations are onsite. Share this pertinent information with key players on your team with our easy share feature and strike while the iron is hot.