Enrich Google Analytics with Firmographics
Missing B2B data for your Google Analytics reports? With Insightera, visitor data in Google Analytics will be amped up with firmographic data, named account lists, and your customized segments. Learn your visitors’ industry, size, and revenue while you sift through your data, giving a whole new meaning to your analytics.
Personalize Your Retargeting
Frustrated that ads aren’t targeting the right people with the right content? Don’t waste another penny on display advertising that presents a generic message to all viewers. With Insightera’s Company-Targeted Advertising, you can focus your budget and effort on remarketing to the accounts that matter. You, as a B2B marketer, can eliminate waste in online display ad spending by presenting your personalized ads based on industry, company size, or named accounts.
Leverage Content Analytics in Your Ads
With Insightera’s Content Analytics and Machine Learning, you can optimize your advertising spend by analyzing content effectiveness. Learn which content works best per target segment or industry and then leverage that content for paid and social media campaigns. Identify relevant organizations and industries driven by your campaigns from LinkedIn, Twitter, Facebook, Google AdWords and more. Use Insightera’s Sales Intelligence to see which ads and ad networks are actually bringing you the most qualified leads, not just the quantity of clicks.
Check Us Out Inside Google Analytics
No More PPC Waste.