Marketers carry the biggest burden these days in companies. With quality content being the driving force behind effective marketing and sales strategies, the marketing department is responsible to constantly turn out relevant, engaging content. Proclaiming the company’s message, equipping sales with relevant case studies, whitepapers, posting 1 – 3 blog posts a week, a monthly webinar and video marketing is just the tip of the iceberg for the functions resting on the shoulders of marketers.
The data powering marketing strategies is multiplying at such a rapid pace with insights constantly funneling in from sources such as social networks. It is propelling this fast-moving industry comprised of strong competition and frequent product releases. Marketers must be agile and able to adjust to constant changes while releasing campaigns comprised of high quality content that can truly capture the innovation and strength of their products.
Optimization works best in real-time
Relevancy and speed are also factors. The engagement element depends on the individual, as each prospect viewing your content comes from a different background, with specific needs and certain knowledge. Ensuring readers receive the most targeted, personalized content is impossible without the right technology. Marketers depend on analytic tools to offer great insights. The problem arises during the analysis stage, learning from campaign results and effectively applying them to future campaigns.
The reality is, campaigns are generally short-lived and not triggered based on real-time actions or data, which can put the marketer at a disadvantage. Real-time is key when growing your business. Success comes from engaging your buyers when they’re ready, not when it’s convenient for you.
This is the attraction of real-time marketing. This term has earned its buzzword status because your prospects’ attention is priceless and in our fast paced marketing world, we need a solution that marries both analysis and action when it counts, while your campaign is still alive and running. Imagine optimizing landing pages by learning from each visitor’s behavior and adapting the content in real-time based on relevancy and success. It’s all about B2P, not all visitors are equal and optimization should be based on prospects’ industry, location, behavior and device.
Auto-Tune Landing Pages for Optimized PPC
Insightera recently released Auto-Tune, a feature that takes personalized campaigns to a whole new level by making them more personal by combining speed, relevance and success. Insightera does all for you, removing the guesswork, learning what campaigns are most successful, then auto-tuning to the most converting version. The big change is moving from addressing your existing leads to future ones, from singular campaign creation to automatic tuning.
Auto-Tune transforms your landing pages into learning, dynamic pages that optimize based on successful engagements, guaranteeing enhanced ROI. Imagine your next landing page:
- Automatically selecting the highest converting Calls to Action
- Understanding relevant firmographic
- Optimizing based on user’s device (mobile, tablet)
But let’s not limit these adaptive, machine-learning abilities to landing pages. PPC campaigns will be revolutionized with Auto-Tune. With such high amounts of traffic, the data used to select the best content version is rock solid. And with PPC and Display Ads comprising 39% of marketing budgets and sometimes yielding abysmal results, personalization is the best solution I’ve seen yet for campaign optimization. Auto-Tune not only delivers the best content version, but it teaches you what your prospects really want. You can then transfer this intelligence to ad content for increased click-throughs.
It’s time to focus on results that drive bottom line by capitalizing on the prospects you have in your midst right now. They are your future revenue. Optimize your landing pages and PPC campaigns to generate more qualified leads and make the most of your marketing spend.
Want to learn more? Join our other Co-founder and VP of Business Development, Mike Telem, Tuesday, April 2 at 3 pm EST/ 12 pm PDT for an Auto-Tune webinar. Personalization, Your Landing Page Breakthrough will explain more about how you can make the most of your PPC and email campaigns.