6 Tips for a Rockin Webinar
Webinars are a really great inbound marketing tool. You can set yourself up as a thought-leader and attract prospects that otherwise may not be exposed to your message. However, there are ways to ensure that your webinar isn’t a big snoozefest, but instead keeps the attendees engaged and hanging on [...]
5 Rules for Ruling LinkedIn
When it comes to social media marketing, LinkedIn has become one of the most important tools companies use to connect with prospective customers online. In fact, the lead-to-conversion rate on LinkedIn is more than three times as effective as Facebook or Twitter. Companies of all sizes should have a LinkedIn [...]
The Marketing Super Bowl [Infographic]
![The Marketing Super Bowl [Infographic]](http://www.insightera.com/blog/wp-content/uploads/2013/01/MarketingSuperBowlInfographic-header-600x230.jpg)
What do the Super Bowl and marketing have in common? A lot more than you may think. Strategies for a winning football team and marketing team are very similar. Take a look at our latest infographic and see how your position plays out on the field. Interested in personalizing your B2B website [...]
Fuel Your Marketing Machine with Personalization
Employing marketing automation is a no-brainer for today’s B2B marketer. It disperses fuzzy marketing metrics and offers a magnifying glass amplifying how your marketing spend translates into real revenue. The benefits are invaluable to a modern marketer, now it’s time to focus on the rest of the funnel. Check out [...]
New Year’s Resolutions
Since the Mayans were mistaken, its time for New Year’s celebrations and for the resolutions to come crawling out of the woodwork like they always do. Weekly planners, diet plans, and gym memberships will be snapped up around the world. This will lead to about two weeks of changes before [...]
Monetize Your Inbound Marketing [INFOGRAPHIC]
![Monetize Your Inbound Marketing [INFOGRAPHIC]](http://www.insightera.com/blog/wp-content/uploads/2012/11/infographic-clip3.jpg)
The Statistics blew me away. Over 98% of prospects that visit your website are un-addressable. 98% is huge; it’s one grain of sugar in a sugar-cube, one ray of light in a darkened room. Marketers are investing a whole lot of time, energy and money to drive prospects to their online [...]
What Do Baked Beans Have to Do with the Top 6 Social Media Networks?
I’m going to take you back, all the way back to a commercial in 1996 for Bush’s Baked Beans. The spokesman of the bean company, Jay Bush, reveals that the delicious success of his baked beans “lies in a secret family recipe that the company guards closely,’ and the only [...]
6 Halloween Jokes that Teach Marketers to Create Top Campaigns
Whip out the Jack-o-Lantern and stock up on miniature Snickers bars, it’s that time of year again…Happy Halloween! In honor of this delightful, spooky and gluttonous holiday, I present 6 jokes that can teach you so much about marketing…it’s SCARY! What Do Birds Call Out on Halloween? Twick or Tweet! Social [...]
It’s the Season to Sprout: Use Real-time Technology for Seed Nurturing
Let’s talk about seeds. A seed in essence, is a plant embryo. It is a ripened ovule containing all the components necessary to develop into a full grown plant. So what’s stopping the seed from blossoming? Nurture. You must water the seed, pat it into the soil, expose it to [...]
Why Real-Time Technology is the Future of CRM
The core of any business, especially in the B2B world, lies in the relationship with its customers, the maintenance of that relationship and the ability to achieve customer loyalty. This is where CRM steps in. The key to an effective CRM strategy lies in timely, intelligent interactions and the ability to quickly [...]
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