The Statistics blew me away.
Over 98% of prospects that visit your website are un-addressable.
98% is huge; it’s one grain of sugar in a sugar-cube, one ray of light in a darkened room. Marketers are investing a whole lot of time, energy and money to drive prospects to their online channels… and then cannot engage these prospects, optimize their conversion funnel or reach their ultimate goal: generating more and better leads. And by the way, gating customers for their info or creating an email campaign after they’ve left your site wont maximize your efforts.
The most effective tool for engaging customers on your site is Real Time marketing software. These prospects are there for a reason; they are already ‘into’ your product; Real time technology enables you to present personalized and effective content to your visitors in real-time, while they’re still interested in what you have to say.
Check out this Infographic that guides you from marketing challenge to real time solution:
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