Marketo IPO: Carving Out the Future of Marketing Technology
So unless you live under a marketing rock, I’m sure that you are aware that Marketo is now a publicly traded company with stock already increasing in value up to 78%. Plus, along with Tableau, Marketo helped push total IPO pricings in May to 22, the most since November 2007, [...]
B2P Marketing Puts Personalization at the Forefront
As technology advances, marketing strategies continue to become more focused, agile, and smart. Today, we’ll take a look at some trends across several industries that focus on personalization and a customer-centric approach. These updates come from a variety of companies, but they highlight the growing role of data, and [...]
An Era of Big Data with Facebook Graph Search
Facebook hit the headlines last week when they announced their new feature the Graph Search. The Graph Search enables Facebook users (and eventually advertisers) to dig deeper into the vast amount of data from the masses of its 1 billion users, 240 billion photos and over 1 trillion connections, comprising [...]
Uncharted B2B Marketing Territory and the Mars Landing
Watching NASA succeed in landing the Curiosity Rover on Mars was a childhood dream come true. I grew up watching reruns of Bugs Bunny chasing Marvin Martian all over the red planet and beyond, and always loved the idea of going to Mars, even if virtually. The idea that NASA [...]
How Marketers Use Stories to Sell-A Lesson from the 2012 Olympic Games
The Opening Ceremony for the 2012 Olympic Games in London was nothing less than spectacular. I am not British by any means, but by the end of the opening ceremony, I wanted to be; I was in awe of Great Britain’s accomplishments and amazed by all the challenges this nation [...]
Twitter
Facebook
RSS
Contact
YouTube
Pinterest
LinkedIn
