Brave B2B Marketing: Overcome Content Gating Dependency
One of the best parts of working directly with our clients is when I get to contribute to conversations regarding marketing challenges. We discuss how to meet goals and try new approaches while still being creative. Most recently, I joined a debate related to the gating of content (requiring a visitor [...]
Top 5 Right-Time Inbound Marketing Campaigns
Reaching your anonymous TOFU prospects is like the quest for the Holy Grail, or the hunt for “Moby Dick” (metaphor folks - please don’t hunt real whales in real time). They’re out there, and engaging and converting the elusive TOFU prospects holds great potential. As marketers often ask me what are the most used methods [...]
Real Time Inbound Marketing in Quick Time: 5 Minutes with the CEO
They say nothing moves faster than a “New York minute”. I disagree. Nothing moves faster than a high-tech industry CEO’s minute. So let’s get running and catch a couple of them: Mickey Alon, Founder & CEO, and Mike Telem, Co-Founder, VP-Director of Business Development of Insightera, or as we call [...]
Insightera Glossary
What are TOFU Prospects? TOFU – TOp FUnnel prospects are your online prospects at the beginning of the revenue cycle. In other words, the anonymous online prospects that have entered your site who have the potential to become customers – this is the initial phase of the overall marketing funnel. [...]
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