5 Steps to Redesign a Personalized Website
We live and breathe websites here at Insightera. After all, we personalize them for B2B companies. So when we sought out to do an entire overhaul of our website, personalization was always on our mind. Last week, I went through the 5 key steps to a website redesign. Today, I [...]
Harness Your Information Gold Mine
One of the most important tools that businesses utilize is analytics. Thanks to Google, Marketo and a plethora of other providers, you can know more about the prospects visiting your site. But are you using this important information correctly? Are you truly harnessing the gold mine of knowledge as [...]
Closing the Inbound Loop: Why RTIM is Crucial to Your Website
Today while reviewing my morning analytics reports, I noticed some hot and interesting traffic. Lucky for me, I use an RTIM platform that is able to auto-engage this type of traffic, and I’m about to explain why it’s crucial to any website – and especially in the B2B environment. We launched an email campaign [...]
Landing Pages – Optimizing the Next Step
Many B2B companies have invested in SEO and landing page optimization. While landing pages vary in their focus and goals, the main idea is — obviously — to provide relevant content when visitors come to the page after searching a specific term or after clicking an ad. So, let’s say everything [...]
Landing Page Optimization – Improving the First Step
Optimizing landing pages to assure that the right prospects see the most relevant content is extremely important in any online marketing strategy. Of course, landing page optimization has been around for quite some time, and creating good landing pages is not too difficult these days, using various automation tools and [...]
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