5 Steps to Redesign a Personalized Website
We live and breathe websites here at Insightera. After all, we personalize them for B2B companies. So when we sought out to do an entire overhaul of our website, personalization was always on our mind. Last week, I went through the 5 key steps to a website redesign. Today, I [...]
Website Redesign: 5 Key Steps
When we sought out to create a brand new website, there were so many things going through my mind. (By the way, have you checked out our awesome new site yet?) We had to consider not only how to explain our product, but highlight our personalization platform by using it [...]
10 Homepage Designs to Inspire
I’m an absolute sucker for homepages. I tend to care more about the homepage than the average page on our site– and for good reason. We as businesses constantly contemplate how effective our website and homepage are in getting across our message. When our message is ever changing, our homepage [...]
The Marketing Super Bowl [Infographic]
![The Marketing Super Bowl [Infographic]](http://www.insightera.com/blog/wp-content/uploads/2013/01/MarketingSuperBowlInfographic-header-600x230.jpg)
What do the Super Bowl and marketing have in common? A lot more than you may think. Strategies for a winning football team and marketing team are very similar. Take a look at our latest infographic and see how your position plays out on the field. Interested in personalizing your B2B website [...]
Trending in 2013: Personalization
Get ready for a year of personalized marketing– in real-time, of course. We are psyched about the infographic, “The Top Ten Things Digital Marketers Need to Know for 2013.” Number four hits the nail on the head: “Personalization becomes the norm.” Marketers are talking about personalization more and more, especially B2B companies [...]
Monetize Your Inbound Marketing [INFOGRAPHIC]
![Monetize Your Inbound Marketing [INFOGRAPHIC]](http://www.insightera.com/blog/wp-content/uploads/2012/11/infographic-clip3.jpg)
The Statistics blew me away. Over 98% of prospects that visit your website are un-addressable. 98% is huge; it’s one grain of sugar in a sugar-cube, one ray of light in a darkened room. Marketers are investing a whole lot of time, energy and money to drive prospects to their online [...]
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