Marketo IPO: Carving Out the Future of Marketing Technology
So unless you live under a marketing rock, I’m sure that you are aware that Marketo is now a publicly traded company with stock already increasing in value up to 78%. Plus, along with Tableau, Marketo helped push total IPO pricings in May to 22, the most since November 2007, [...]
Mapping Out the Customer Decision Journey
Gone are they days when marketers believe that future customers behave in an undeviating fashion. The reality of the customer decision journey (CDJ) has taken over and B2B marketers have adapted to the new model of the four stages in the customer journey: awareness, education, analysis and initial decision. Right now [...]
5 Steps to Redesign a Personalized Website
We live and breathe websites here at Insightera. After all, we personalize them for B2B companies. So when we sought out to do an entire overhaul of our website, personalization was always on our mind. Last week, I went through the 5 key steps to a website redesign. Today, I [...]
Account-Based Marketing: 5 Easy Steps to Set Up Your ABM Plan
Account-based marketing (ABM) is becoming the most effective way to fuse sales scores and personalized marketing to engage your most desired accounts in a smarter more efficient way. With Marketing’s insights and Sales’ understanding of the most desired accounts, you can create a fast lane to personalize your interactions with [...]
Website Redesign: 5 Key Steps
When we sought out to create a brand new website, there were so many things going through my mind. (By the way, have you checked out our awesome new site yet?) We had to consider not only how to explain our product, but highlight our personalization platform by using it [...]
Three Ways to Creep Out Your Prospects
As marketers continue to expand their use of customer data in the creation of content, personalized recommendations and promotion are also becoming more prevalent. While this has helped many companies such as Amazon, Zappos, and Target, it can sometimes cross a fine line and become somewhat invasive. Here are [...]
Press Releases that Convert
Public Relations is a tricky business with its fair share of spin-doctors and big talkers promising record-breaking results. Unfortunately, all you end up with often times are some skewed “soft-numbers” consisting of Retweets by Twitterbots on barely read press releases. Good public relations means bridging the gap between your company [...]
One step beyond Narrowcasting: Account-Based Marketing
I’ve been interested lately about the marketing concept of narrowcasting and how it relates to digital marketing. Narrowcasting is the idea of broadcasting your marketing message to more intimate audiences through localized TV, radio, print and digital mediums. Compared to mass broadcasting, narrowcasting focuses on a target segment of a [...]
5 Steps to Conquer Personalization Hurdles
In today’s digital marketing age, content is the most important part of your arsenal. Good content can be the difference between a customer finding your company or you losing a potential client. Content can also be at the crux of marketing and sales, helping both departments push messaging and move [...]
Personalization, Your Landing Page Breakthrough
In case you missed Mike Telem’s webinar last week about personalizing and optimizing your landing pages in real-time with Auto-Tune, never fear! Here is his presentation reviewing all of the ways that you can optimize your email and PPC campaigns with adaptive, auto-tuned campaigns that learn which landing page versions [...]
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